In February 2018, BME Cancer Communities and Can-Survive UK were commissioned by Genomics England (GE) to work in partnership to authentically gather information about Black and Minority Ethnic (BME) viewpoints regarding the 100,000 Genomes Project by: organising and delivering 9 BME focus groups;

The "Cancer does not discriminate", campaign arrived in Nottingham on the 19th September. The campaign was developed by the National Cancer Action Team, in recognition of:

• Low levels of cancer awareness amongst people of BME origin;
• Lower levels of cancer screening up-take by people of BME origin; and
• Higher cancer incidence levels of liver cancer (African and African Caribbean men and women), cervical cancer (Asian women over 65), stomach cancer (African and African Caribbean men and women), prostate cancer (African and African Caribbean men) and mouth cancers (Asian women)

The campaign was supported locally by BME Cancer Communities and the Muslim Directory. The Aims of the campaign were to: